We are CODA
We are CODA

Marketing for Leeds Bar The Decanter

A sophisticated wine bar set in the heart of Leeds

Launch Website

 

What we did

Marketing
Website
Social Media
Blog
HTML Email Campaign

Our brief

We were approached to do marketing for Leeds Bar The Decanter which is a sophisticated independent wine bar set in the heart of Leeds, providing excellent meat and cheese boards along with speciality wines, beers and ciders.

As a new wine bar established in 2014, the Decanter approached CODA wanting a simple but stylish website that showed off their style, their ethics and what makes them a very different experience to the many other mainstream bars on offer in the city of Leeds.

How we did it

When CODA were asked to do the marketing for Leeds Bar The Decanter, we wanted to capture the feeling and the experience of The Decanter in the style we developed for them, many of the wines on offer can’t be bought easily off the supermarket shelf, yet they champion great quality and superb tasting wines, beers and ciders from all over the world. The atmosphere is cosy and friendly but with a sophisticated edge.

We decided to capture this with the use of a dark and dusky yet sophisticated colour palette and an eclectic use of fonts which mirrored their unusual approach. We then added further quirky illustrations to create a sense of adventure and mystery. The images we used are quite moody, dark and atmospheric which captured the Decanter perfectly.

We closely cropped images to add to the effect and a deep colour palette of reds and purples finished off the look, we introduced some further hand drawn icons to add more interest to the brand and create an urban and stylish feel.

The website allows the latest offerings to be shown and changed on a regular basis and The Decanter customers have engaged with the new website with many thousands of people following on Facebook and engaging with the Leeds based bar. As well as the website CODA went on to develop promo postcards, menus, advertising, banner ads, HTML Email templates and we are currently developing a Decanter smart phone App. We recently went on to develop full marketing and branding for The Decanter’s sister bar Thewlis Cocktail Lounge.

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Thewlis Cocktail Lounge

Chadwicks Butchers

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  • February 16, 2018
Why we class ourselves as a Multichannel Digital & Creative Design Agency What is a multichannel creative design agency? A multichannel creative design agency is an agency that can multitask across traditional and digital with a consistent and joined up approach, seamlessly linking integrated and multichannel marketing. More and more customers are used to connecting with brands and services through multiple channels, whether this be traditional brochures, ... Read full story
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