Voyage Specialist Healthcare is a leading provider of complex continuing home healthcare services throughout the UK.
Our brief was to create a new brand through various marketing channels. We were asked to bring the existing logo more up to date with a fresh new colour palette and roll out this updated brand out across a the new website, corporate brochure, stationary and exhibitions stands.
We started with a new logo and then moved on to a fully editable website including an extranet – an area for the staff and management of Voyage to access various internal documents and downloads.
The starting point for the new brand was to communicate 4 key Voyage values: Quality, Responsiveness, Reliability and Person Centred Care, this was the focus for the new logo ‘Voyage Specialist Healthcare’. The 2 hands are in the shape of a subtle heart representing the care and support provided by Voyage. We further communicated the other Voyage values through the strap line ‘Continuing Care, Supporting Lives’. We then tweaked their existing colour palette by using pastel tones to give a softer feel.
The WordPress based website formed the starting point for developing the new Voyage brand and the focus of the imagery, value statements and visual links throughout the website, emphasises and confirms the service ethos of Voyage. The navigation is clean and easy to use and has been built in a way that can enable it to expand over time as other pages and service areas are added.
We integrated the site with Twitter and LinkedIn. In conjunction with the web development we created new corporate stationery and business cards. We have already had very good results with our search engine optimisation work and the site is benefitting from increasing visits.
The next phase, which we are currently rolling out, is brochures, case studies and exhibition panels.