The Stone and Tile Company specialise in importing premium quality natural stone and porcelain wall and floor tiles, focusing on sourcing the highest quality products from around the world, in order to bring the very latest hand picked products at competitive prices to the UK. They strive to keep their portfolio fresh and modern and only stock the very latest on-trend products, to ensure longevity in your home.
They required a new brand and an e-commerce website that could communicate this and rival the competition.
We used Magento, an e-commerce web application to build the entire site as it’s flexible, adaptable and allows us to style and design it how we want. The system allows the client to be in full control of their website, enabling them to edit existing products, upload new stock, add information whenever they want and keep people informed about any special offers they have running at any time – thus keeping the content fresh.
We developed a clean, sharp design that communicated classic sophistication, mixed with modern freshness, the typefaces we chose for the brand are a combination of a modern sans serif and a classic serif which added to the design style for the website, allowing us to continue this look through to the photographic graphics.
The clean look of the site helps showcase the excellent imagery and room sets to their full potential, so visitors can get a good idea of how the tiles could look in their home before purchasing. The colour palette we chose compliments the earthiness of the tiles and enhances the photography.
The project was a few months in the making and is now a very substantial and in depth e-commerce website with lots of functionality and features. We have recently linked the site with social media platforms, Facebook, Twitter and Pintrest and in January 2013 we commenced a new advanced search engine optimisation program and Google Adwords campaign which has resulted in growing traffic and ranking against the competition and increasing sales.