Internal Signage & Graphics
Our long-standing client, Loop, had undergone some internal branding changes so we were asked to design and develop a series of ‘value icons’ that were to be part of a new range of internal signage, stationery and merchandise.
Loop required a set of five ‘value icons’ to be the main basis for the new internal signage and brand development. We used a simple illustrative style to design five icons in the shape of people to represent each of Loops 5 core values.
We were required to use a pre-determined set of colours to differentiate the five values, and along with the use of some atmospheric landscape photography, created a series of large banners and wall mounts to go on display within Loops head office.
The merchandise we designed included mouse mats, coasters, pens, lanyards and a calendar.