Full Stationery Suite
HTML Email Campaign
Working in partnership with their clients, Leeds based FCF provide strategic advice at every stage of your business and personal lifecycle.
Ford Campbell Freedman previously lacked a strong brand and web presence and desperately needed a full update and fully responsive website. We were tasked with producing a new modern corporate identity that brought the brand up to date with a sophisticated new logo and colour palette.
We developed a bespoke typographic logo with a Navy and Nude colour palette with the addition of a soft gradient that we also used throughout the website. We animated the gradient on the home page to get some movement in and included some small paragraphs of content to outline FCFs business ethos.
The website has a lot of detailed content, so our challenge was to display the text in an easy digestible way, whilst keeping the user engaged. We did this by using reveal panels, showing small snippets of copy with expandable blocks beneath. We advised the photography style should be very natural and relaxed being in-situ as to avoid the shots looking too predictable and corporate.
The website was just one of many activities we worked on for FCF, having also produced a major rebrand launch campaign where we sent gift boxes and marketing communications out via direct mail and we also completed stationery design and print, email footers, branded HTML email campaigns and internal signage for their Leeds city centre offices.
We aimed to deliver a much more cohesive brand than FCF had previously and the feedback we received for this project has been excellent.