HTML Email Campaign
My English Summer produce handcrafted bath and body products with a vintage twist with everything handcrafted in the beautiful Pennine hills in Northern England.
My English Summer already had a logo and online shop, but our brief was to develop the brand and help make the website more user friendly and engaging with a steadily increasing product range. We needed to retain the style of the logo but develop the brand in a totally new direction to feature across a new website, an email campaign and social media platforms.
The style of the brand has a strong vintage feel with the website using lots of cut-out objects to create an eclectic and hand made look. We introduced 5 vintage style fonts, vintage illustrations and ribbons to layer up the design and built the website using an e-commerce platform in WordPress to enable easy management by My English Summer.
The functionality on the final website is quite extensive and the website includes various complex shipping options, gift-wrapping, multi product discounts and even a separate pricing structure for wholesale customers. The website has been used to further develop the My English Summer brand quite considerably and offers a unique user experience for a unique product.