Supermarket giant with a bi-annual lookbook
Asda and recently branded George Home required a home furnishing seasonal Lookbook design. The brief was to design a spring summer and autumn winter Lookbook that would be used at Press Launches for each season and the objective was to encourage national press, home magazines and home supplements to feature Asda George Home products in editorial.
CODA have worked on the ASDA and George Home Lookbook design for the last 4 years. We developed a sophisticated style using inspirational photography to showcase the trends and colours of each season using a grid style layout, each season we have developed the design to reflect current trends and influences yet keeping a consistency to the brand.
Our main objective was to have a style and look that is surprising and unusual for George Home which gives impact and helps to position ASDA and George Home as an influential and trend setting brand in the home furnishings market.
CODA have helped George Home extend it’s reach in PR and editorial with each season seeing new publications featuring ASDA George Home products.
In addition to the Lookbook CODA was required to create invites to the launch event and produce USBs containing information and photography for each season in support of the Lookbook Design.