Animated Social Posts
Animated Email Footers
84 world is a forward-thinking and pioneering talent management agency. They needed a new look including a logo and full brand development, website and also animated email footers and graphics.
From the outset we wanted to produce a logo/brand that was bold and simple with a typographical approach using the number 84. We developed a strategy for a dynamic brand that was ever changing and evolving with new trends and this concept is perfectly matched reflecting the nature of the Talent industry. We developed a bold 84 logo with a wide range of treatments such as textures, patterns, colours and images which we applied to the core branding. The small ‘dot’ represents the ‘world’ in 84 World, a subtle treatment but it gave us the ability to be completely flexible with the brand.
The website is very colourful using up to date colours taken from trend predictions for 2021-2022 and each talent member has a unique set of colours taken from a range of 32 combinations that we set up for the brand – the idea here was to give each member their own identity and choice of brand colour.
The website and the email footers make use of simple animation to add movement to the logo which change throughout the year to keep the brand looking fresh and dynamic.
We also created animated movies to launch the new brand on social media platforms. In addition to working on the 84. new brand we also took on some talent projects for Aston Merrygold lyric videos and StrongandSxy.