The words brand and branding are thrown around liberally in different contexts and with different meanings in mind, so we thought we’d ask, 'what exactly is a brand?'

A brand is a set of associations that a person or group of people makes with a company, product, service, individual or organisation. These associations can be intentional – that is, they may be actively promoted via marketing and corporate identity – or they may be outside the company's control. For example, a poor press review for a new product might 'harm' the product’s brand by placing negative associations in people's minds.

At CODA we are experienced at brand management and can help you develop and promote your brand in positive and proactive ways.

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CORPORATE IDENTITY

Quite often the start of a brand or re-brand is the corporate identity. CODA has many years experience developing corporate identity from start-up brands to modernising and developing existing and well-established brands. We do not design in isolation; we always consider the personality of your brand and the values you want to communicate to your customers.

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WEB design

At CODA we believe that the websites we create have to generate a significant return on your investment. We achieve this through concentrating on understanding your business and your expected outcomes of your website. However at CODA we also focus on your customers. Who are they? What appeals to them? How will they find your website? How can we help them find your website easier?  How will they use your website? How can we maximise sales from your website (if that’s what you want to do)? And crucially, what will make them want to keep returning?

We are experienced in all forms of websites and online marketing, covering brochure sites, content managed sites, e-commerce sites, extranets and intranets.

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PRINT

We have worked closely with many clients on all forms of printed and promotional literature, from brochure design to catalogues and direct mail to stationery. Our creative approach considers the strategy of your activity, what make your literature stand out and what will encourage your customer want to contact you. We always consider tangible creative factors such as how it feels, what makes it different, what paper stock is it on and how is it printed. Of course budget is paramount, and we ensure you get great value for money. We are passionate about print.

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html email campaigns

We have created many HTML email campaigns for a variety of industries. We have recently developed several content managed email systems where you can log in to the system anywhere in the world via a browser, edit a HTML rich email including content, text and pictures and send to your clients or customers. The system then reports very comprehensive statistics that can help with sales.

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blogs

Our blogging software of choice is Wordpress.

Here at CODA we’ve recently been busy creating quite a few great looking blogs for our clients. Blogs are a useful way of letting your customers know what you're up to and it lets them get involved too. They are also great for search engine optimization.

We’ve been talking to our clients about the great potential benefits of blogging. Click here to find out why…

ONline marketing

CODA love online marketing. We actively promote the benefits of websites, blogs, social media, HTML emails, banner ads and pay per click, Facebook ads, online PR and many other forms of online marketing to our clients. Online marketing is cost effective, measureable in terms of statistics and tracking, viral by nature, easy to keep updated and extremely targeted to your customers through demographics or locality. Call us today to find out more about how we can help your business growth!

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