Due to our growing reputation with the Bi-Annual ASDA George Home Lookbook – we had the opportunity to pitch for The ASDA Christmas Lookbook 2016 which incorporates ASDA Food as well as George Home and as Christmas is such a key period for all supermarkets, they wanted us to bring our usual flair, creativity and attention to detail to the project to make an impressive impact.
We knew we had to make this really special so we looked to GF Smith for some amazing Christmas style papers… we decided on a paper named ‘Twist Gold’ for the cover, however we didn’t stop there, we created a bespoke snowflake graphic as part of the Christmas theme and we decided to print it as a flurry of snow in metallic gold adding to the design of the cover. We then laser cut another intricate snowflake on the cover to show through a metallic gold paper named Peregrina Majestic Real Gold. To add to the drama we also printed this paper with the white snow flake flurry to give a 3D feel. We then finished the whole look off with a gold material taped spine. When all these elements came together, it created the most amazing look that was very unexpected for ASDA.
Inside we designed the layout to be clean and fresh yet showcasing excellent photography.
We designed graphic details with snowflakes and different fonts for the titles and descriptive copy to add to the Christmas look even further. Interspersed throughout the Lookbook we added tracing paper half pages with metallic gold ink to introduce the ranges and keep the photography uncluttered. We also incorporated a very tactile textured paper for the contents pages, which acted as an interesting separation between food and home.
As part of the same project we created some high impact laser cut invites to the ASDA Christmas in July launch event held in London on the same paper as the lookbook.
We worked carefully with our printers to achieve the best results for every element of the ASDA Christmas Lookbook 2016, even going to check it on press to make sure all our special techniques were exactly how we imagined!
All our efforts were worth it when we finally got our hands on the final print and the comments we had back from the team at ASDA said it all!
“The lookbooks look incredible, us along with everyone else that received a copy was so impressed!! You’ve done a fantastic job with it so thanks for all your hard work!”
“We just wanted to say a huge thank you for creating the most beautiful ASDA Christmas lookbook we’ve ever seen. We had fantastic feedback on it at the event yesterday – we’re over the moon with it!”