asda

Activities

Brochure Design
Poster
Invite
Media CD
Art Direction

Brief

The ASDA Look Book is launched twice a year to profile the forthcoming season’s trends, colours and products.

Our brief was to produce an eye-catching but informative brochure with support material designed to encourage home and style magazine editors to feature ASDA’s products.

How we did it

We created a unique and distinctive design with a fold out section, incorporating a product matrix that was permanently visible. Every range of products had its own eclectic stamp of colour palette, fonts and illustrations.

We also created a media CD that presented the product photographs and life style scenes in magazine-ready formats, designed to make life easy for magazine editors. To support the Look Book we created an A2 double-sided poster perfect for editors to pin on their mood walls and a press launch invite.

The press launch of the Spring / Summer 2012 Look Book was so well received that twice as many editors attended the event than anticipated.